Here, you can see which platforms and devices are doing well. Next, click Breakdown > By Delivery > Platforms & Device.
To determine which of your ads are performing the best, go to your Facebook account and view your Campaigns. Knowing which placements are doing best can help you plan future ads. Should I Use Manual Placements To Target the Best-Performing Platforms and Devices? That’s certainly a significant difference. So, 16.7% could mean the difference between a loss of $50 or a profit of $275 in the above scenario. But if you run automatic placement and it performs 16.7% better, you would end up with $2,275 after spending $1,000. Let’s say you spend $1,000 and run manual placement you might only earn $1,950. In other words, if you spend $1,000, you need to generate $2,000 in purchases.
For example, let’s say that you need two times the return on your ad spend. While it might not seem like a huge increase, that 16.7% can be significant depending on your profit margin. Despite trying many different manual placements, I have yet to duplicate the success of automatic placements. Over the years, I’ve placed millions of dollars in ads and after examining the data, I found that automatic placements perform better – generating 16.7% more revenue when compared to manual placements. How Much Better Do Automatic Placements Perform?Īutomatic placements are the most profitable, based on my experience. In this article, we’ll look into how automated placements perform, when you should consider manual placements, and how to set up your ads successfully. Knowing which placements perform better is the key to maximizing profitability. However, manual placements will work better when targeting specific users, such as mobile-only. Automatic placements stretch your budget further and place ads to help you reach your target audience. While both of these placements have their benefits, there is one that tends to outperform the other.Īutomatic placements usually perform better than manual placements due to Facebook’s delivery system.
When setting up Facebook ads, you might be wondering whether you should use automatic placements or manual placements (also called edit placements).
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